Every now and then, I pester my creative colleagues with five questions about their work. Most of these folks are friends, a few are secret enemies, and one has been blackmailing me for years.
I missed my chance to work with J.M. Martin. Editor Nickolas Sharps asked me to write a story for Kaiju Rising, and I initially said yes before realizing I’d over-committed myself that year. The anthology rampaged on without me, not only to Kickstarter success but also to the foundation of Ragnarok Publications.
Along with Tim Marquitz, Joe Martin co-founded Ragnarock in 2013 and serves as its Creative Director. His latest anthology, Hath No Fury, is knocking down stretch goals on Kickstarter.
What impact has Kickstarter had on your creative decisions?
Kickstarter, in a nutshell, allows Ragnarok to publish these anthologies in the first place. We don’t have the operating cash to fund them ourselves, since we pay pro rates to the authors and artists, and the press runs for these books cost several thousand dollars. The great benefit to doing them, of course, is we have an awesome product for the trade market. Blackguards has historically been our best seller, and it wouldn’t even exist without Kickstarter, so yes, definitely new freedom for us, being able to produce books we normally couldn’t otherwise. I am so excited to hold our next books, MECH: Age of Steel and Hath No Fury in my hands.
Ragnarok is a relatively young publishing house, so I wonder what lessons you’ve learned in these first few years.
Tim Marquitz and I are both writers. I hate to say it, but the first contracts to our Ragnarok authors were way too generous. I mean, our intent is to always be author-friendly, to treat authors how we felt we should be treated, however we started by paying up to 60 percent to the author. That sure didn’t leave much behind by way of operating capital, so we’ve struggled a bit through the first couple years. Our contracts are still generous but a little more realistic. Lesson learned.
The most surprising thing for me is the sheer amount of work it takes to run a publishing house. I figured I’d be putting in lots and lots of hours, but I pretty much work 24–7 when I’m not sleeping, and that’s going on a couple years. I’ve pushed through about nine or ten mini-burnouts. Fortunately, Ragnarok has a crew that picks one another up whenever someone is lagging a little. I feel very lucky to have Tim, Melanie, Shawn King, and Gwen Nix as comrades-in-arms. Though Nick Sharps isn’t as heavily involved anymore, he deserves a shout-out, too. Most definitely. I’ve learned not to hold on to everything so tight, to let go (which is very hard for me) and to trust in these awesome folks to carry some of the load. Another lesson learned.
One last answer to this question: the terrifying part. We transitioned to traditional publishing this year (from indie publishing) by signing with a distributor, so long lead times, being beholden to a large company, and book returns all terrify me a little. Okay, a lot. Lesson in progress.
As a writer who also buys the work of others, what special insights have you experienced as an editor?
I think the best insight I have is from a threefold perspective, since as a writer, editor, and publisher I get to see something go from draft all the way to sell-through. It’s nearly impossible to predict sales trends in genre fiction, but I think it gives me a bit more understanding of what works in a story, compounded with the benefit of seeing sales figures in real time to help cement a writer’s idea as to what works in the market.
Think back to your earliest literary loves. Now think about the kind of fiction you like to read and buy. How are they different? And how are they exactly the same?
I grew up on the works of Lloyd Alexander, Susan Cooper, Edgar Rice Burroughs, C.S. Lewis, Anne McCaffrey, Michael Moorcock, and Tolkien, of course. Those qualify as my first literary loves, though perhaps my greatest love in fantasy fiction is the Big Man, David Gemmell, whose work helped shape me as a young man.
Today, I’ve expanded the circle. I will always love a ripping sword and sorcery, sword and planet, or Weird Western yarn, and where I once poo-pooed science fiction such as Asimov and Heinlein, I find I rather enjoy it these days, especially if the niche has -punk at the end of it. I also enjoy urban fantasy, such as Seth Skorkowsky’s Valducan series, and the dark fantasy works of John Gwynne, Mark Lawrence, and Joe Abercrombie. Lest I forget, I also am a huge fan of Chris Wooding no matter what he writes, be it fantasy, young adult, or the pirate-steampunk adventures of the Ketty Jay.
Booksellers label shelves and in that way also label readers. Using as many book-shelf labels as you think appropriate, what kind of reader are you?
Fantasy – Young Adult – Urban/Paranormal Fantasy – Superhero Fiction/Comic Book – Anthology – Western – Sci Fi – Humor.